Private education relies heavily on advertisements to promote its institutions and programmes. The Private Higher Educational Institutions Act 1996 imposes very stringent regulations on advertisements of educational institutions. Heavy fines and imprisonment are imposed on institutions and individuals violating these provisions. In addition to these regulations, statutes such as the Trade Descriptions Act 1972 and general principles of law affecting advertisements also impinge on advertisements issued by private higher educational institutions.

This programme will provide participants with a practical understanding of the laws and regulations highlighting on some of the major pitfalls created by the laws. At the end of the programme, participants will be able to advise and formulate policies to create safe and effective advertisements in the institutions they serve.